In the heart of Soho, a beautiful building designed by Jean Nouvelle houses the Danish fashion brand Ganni’s New York store. A colourful universe designed by Architects Stamuli AB.
Retail — New York
Stamuli AB — Photo: Moon
Thickness 22 mm. Width 250 mm. Length 2-5 m
Finish Light Oil
Behind the eye-catching façade, customers will find a warm and playful interior divided into three different zones, guiding the customer on a journey through Ganni's collection. The walls in different heights and colours are combined with the characteristic floors, which beautifully transition from pink ceramic tiles to solid wooden planks in Dinesen Ash.
Another major statement of the store is the rainbow-spotted podiums throughout. All in different sizes, they serve as storage and displays for everything from clothing to shoes. Each panel of the podium is made of recycled plastics—from yogurt packaging to water bottles and even chopping boards. And just like the use of restored furniture and mannequin stands made from plastic chair byproducts, the podiums underline that the store is designed with sustainability in mind.